Old National Bank: GET OLD

To celebrate their merge with First Midwest and opening locations in the Chicagoland area, Old National Bank wanted to introduce themselves with a new campaign that made "old" a good thing.

CW: BARRY BURDIAK, SAM BLANC AD: CRISTIN YOUNG

CW: SAM BLANC AD: ALISON QUAGLIATO

Perm Board

The first month of our campaign, we ran a different "Get Old" headline on our billboard overlooking I90 every day. I won't like, by the 30th one, "Old" puns...get old.

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